What’s trending with digital rewards

Our perspective on the digital rewards and incentives industry.

January 8, 2024 • BY BUSINESS WIRE

NeoCurrency doubles global digital reward catalog and triples sales

Expansion key to answering demand from global clientele.


NeoCurrency, a global provider of digital rewards, incentives, prizes, and gift cards recently reached an impressive milestone by adding its 2000th brand to their already uniquely diverse international rewards catalog. This represents a doubling of the brands offered in just the last 12 months. At the same time, NeoCurrency has tripled its sales, while also expanding to a total of 48 currencies that can be delivered in 148 countries across 6 continents—all through a single API integration and reward dashboard.

“We set out 8 years ago to create the most unique, customer-focused digital rewards delivery platform in the world and it’s exciting to see that vision becoming a reality,” said Geoff Miller, Co-Founder and Chief Executive Officer. “It doesn’t hurt that the industry overall has grown to $200 billion in sales last year in the U.S. from about $90 billion in 2010.”

One of the driving forces behind the popularity of digital rewards, incentives and payments, is that it’s an easy and flexible way for companies of all types and sizes to reward and incentivize employees, members, market research participants, sales teams and other constituents all over the world—in a way that’s relevant to where they live. That’s why NeoCurrency is so focused on continuing to expand their offering of brands from specific retailers to cash-like options that can be used just about anywhere. Some of the top brands in the catalog include Amazon in 19 countries, Apple in 16 countries, Google in 8 countries, and Visa Prepaid and Mastercard Prepaid in 141 countries. And with over 420 million active PayPal accounts around the world, being able to deliver PayPal rewards in 24 different currencies has been very popular.

NeoCurrency can now receive funds in 26 different global bank accounts. Besides providing them the ability to issue rewards and incentives to 148 countries, it also helps their customers around the world save on unnecessary conversion fees—which can really add up and take away from the benefit of rewards in the first place. It’s just one more thing that demonstrates the company’s focus on ensuring whoever is the intended recipient of a reward or incentive, actually redeems it and it’s relevant to them. While the list will continue to grow, the currencies available today are:

AED (UAE Dirham)
ARS (Argentina Peso)
AUD (Australia Dollar)
BDT (Bangladesh Taka)
BGN (Bulgaria Lev)
BHD (Bahrain Dinar)
BRL (Brazil Real)
CAD (Canada Dollar)
CHF (Switzerland Franc)
CLP (Chile Peso)
CNY (China Yuan)
COP (Colombia Peso)
CZK (Czech Republic Koruna)
DKK (Denmark Krone)
EGP (Egypt Pound)
EUR (European Union Euro)
GBP (United Kingdom Pound)
HKD (Hong Kong Dollar)
HUF (Hungary Forint)
IDR (India Rupiah)
ILS (Israel Shekel)
INR (India Rupee)
JOD (Jordan Dinar)
JPY (Japan Yen)
KRW (Korea Won)
KWD (Kuwait Dinar)
LKR (Sri Lanka Rupee)
MXN (Mexico Peso)
MYR (Malaysia Ringgit)
NOK (Norway Krone)
NZD (New Zealand Dollar)
OMR (Oman Rial)
PEN (Peru Sol)
PHP (Philippines Peso)
PKR (Pakistan Rupee)
PLN (Poland Zloty)
QAR (Qatar Rial)
RON (Romania Leu)
SAR (Saudi Arabia Riyal)
SEK (Sweden Krona)
SGD (Singapore Dollar)
THB (Thailand Baht)
TRY (Turkey Lira)
TWD (Taiwan Dollar)
USD (United States Dollar)
UYU (UruguayPeso)
VND (Vietnam Dong)
ZAR (South Africa Rand)

With so many rewards available in the catalog, NeoCurrency has put a great deal of effort into making it easy to find the rewards a company is looking for. Real-time catalog browsing is available through NeoCurrency’s Rewards Explorer and is built to quickly search the catalog using common keywords like “streaming,” “coffee,” “prepaid,” “gaming,” and dozens of other reward categories.

“With our catalog expansion and additional currency offerings, NeoCurrency continues to improve our position to service our growing global clientele.”

added Josh Storm, Co-Founder and Chief Creative Officer.

Digital rewards are a modern way to drive sales, build affinity, and of course, reward customers. NeoCurrency is building the best-in-class platform for clients everywhere.

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