NeoCurrency - About

MODERN REWARDS FOR THE DIGITAL ECONOMY

 

We believe that all miles, points, credits and stars that brands offer work like money–perhaps even better than money. They are powerful drivers of brand preference and loyalty.

Today brands rely on free goods and discounts to drive transactions. We see a much bigger world of untapped opportunities and experiences. An airline brand can give their customers the gift of a shopping experience that costs the company less than a free round-trip ticket and still drive transactions. A grocery store brand can offer a Mother’s Day gift that can keep moms coming back to the brand even without a deep discount. We call this collaborative capitalism.

Two decades of creating ground-up promotions and loyalty programs for Fortune 100 brands has taught us a thing or two about different business models. Now we apply that experience to help your brand find the right partners to acquire new consumers, grow transactions and build your customer base. Simply put, we are a rewards and promotions company built for the digital age. That’s NeoCurrency®.

MODERN REWARDS FOR
THE DIGITAL ECONOMY

We believe that all miles, points, credits and stars
that brands offer work like money–perhaps even
better than money. They are powerful drivers of
brand preference and loyalty.

Today brands rely on free goods and discounts to
drive transactions. We see a much bigger world of
untapped opportunities and experiences. An airline
brand can give their customers the gift of a shopping
experience that costs the company less than a free
round-trip ticket and still drive transactions.
A grocery store brand can offer a Mother’s Day gift
that can keep moms coming back to the brand
even without a deep discount.

We call this collaborative capitalism.

Two decades of creating ground-up promotions
and loyalty programs for Fortune 100 brands has
taught us a thing or two about different business
models. Now we apply that experience to help
your brand find the right partners to acquire new
consumers, grow transactions and build your
customer base. Simply put, we are a rewards and
promotions company built for the digital age.

That’s NeoCurrency®
.

REASONS TO COLLABORATE

We’ve helped build some of the largest promotions
and loyalty programs in the world.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and loyalty
programs, because we’ve designed them
from the ground up to acquire and
retain more frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

REASONS TO COLLABORATE

We’ve helped build some of the largest promotions
and loyalty programs in the world.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and loyalty
programs, because we’ve designed them
from the ground up to acquire and
retain more frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and
loyalty programs, because we’ve
designed them from the ground up
to acquire and retain more
frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

MEET OUR

LEADERSHIP TEAM

GEOFF MILLER / PRESIDENT  

Chances are most Americans have played a game, entered a sweepstakes or earned a reward in a digital program Geoff Miller has designed for a leading brand. Geoff was the strategic architect behind the online and mobile Monopoly Game at McDonald’s (a Webby award winner) and helped redesign the MyCokeRewards loyalty program (a Colloquy award winner)–two of the largest digital executions in the world. Geoff is the President of NeoCurrency®–supplying brands and agencies with digital rewards and technologies for promotions, CRM and loyalty programs.

With 20 years of interactive experience, Geoff began his career at Leo Burnett where he produced one of the first online loyalty programs for kids, Kellogg’s EET and ERN. Geoff ran the Nokia digital business for 12 countries at XM Asia in Singapore. He created the digital division of The Marketing Store, a global promotions agency in Chicago. He led loyalty efforts for MyCokeRewards, L’Oréal Gold Rewards and Nature Made Wellness Rewards. Geoff also helped evolve McD App, McDonald’s first mobile offers platform.

Geoff has driven business with digital programs for many top brands: Allstate, Apple, Coca-Cola, Disney, Electrolux, Eureka, Garrett Popcorn, Hallmark, Heinz, Jamba Juice, Kellogg’s, Kraft, L’Oréal Paris, McDonald’s, Motorola, Nature Made, Nissan, Nokia, Philip Morris, Procter & Gamble, Redbox, Shell, Softcard, Symantec, Venetian & Verizon.

Geoff holds a MS in Advertising and BS in Psychology from the University of Illinois. Always entrepreneurially driven, he published a computer gaming magazine in college and a comic book in high school. Geoff is a competitive tennis player and avid traveler. At 6’4”, he proposed to his 5’1” wife Seema at the Taj Mahal in India–then married her 3 times in 1 year. Their son can be found at wheresliam.com.

JOSH STORM / CREATIVE DIRECTOR  

Josh is the Creative Director for NeoCurrency, guiding brand campaigns and the look & feel of promotions, CRM and loyalty programs for our clients. Josh has grown up in the promotional marketing space with over 20 years of industry experience. He has been fortunate to have worked within nearly every marketing channel in the industry (TV, direct, promotions, brand development and events) with digital either leading or supporting every program.

Josh earned his creative stripes by working with some of the most notable brands in the world (including McDonald’s, Coca-Cola and Shell) and has led creative teams for some of the largest promotions in the world, including the McDonald’s Monopoly game. His creative teams have received numerous awards for both creative and marketing effectiveness.

His creative background along with his experience with digital incentives is a perfect mix for both NeoCurrency® and our clients. Clients appreciate his partnership and willingness to listen along with his humorous personality and humble demeanor. He believes there is a time to push clients’ creative into uncomfortable territory, but meeting marketing objectives always takes priority over a nicely crafted piece of art.

Josh’s Midwestern upbringing gives him a unique understanding and empathy for real, every day American life. His aesthetic was honed in the four years he spent at Indiana University. He has a unique ability to build trust and relationships on the behalf of his clients through visual communication. His home life is also design-centric. Josh married his post-college sweetheart and interior designer Amy. He’s surrounded by women at home, including two daughters and a dog named Tilly–and he’s completely comfortable (and happy) with it.

Breanna Sozio | Client Success Manager

BREANNA SOZIO / CLIENT SUCCESS MANAGER  

Breanna has 20 years of experience in sales and marketing and excels at developing brand partnerships. As Client Success Manager, she helps grow our existing client’s business and acquire new business, all while providing an excellent customer service journey.

Breanna’s career has spanned both the brand and payment solution side of the business.  She is obsessed with digital rewards and all of the possible ways to get them into a consumer’s hands.  With a degree in marketing, Breanna is excited to tap into her creative side as she works alongside her NeoCurrency team.

Breanna lives in New Jersey but has always stayed true to her Boston roots (go Pats!). In her free time, you can find her chasing around her two daughters Madison & Makenzie or enjoying a great restaurant with her husband, Rob.

Tim McKenzie – Business Development Director

TIM McKENZIE / BUSINESS DEVELOPMENT DIRECTOR 

Tim has always had an entrepreneurial spirit and has used that to build an outstanding reputation as a premier developer of business in the incentive industry. He excels at analyzing corporate needs and providing customized solutions resulting in better business results. His clients have included a vast array of industries including AAA, BP, General Motors, Owens Corning, Tyson Foods, and leaders in market research like Vision Critical, and many more.

His career in the incentives arena began more than 17 years ago when he joined American Express Incentive Services. Leveraging his strong relationship building skill and his genuine interest in helping people and businesses succeed, Tim created highly effective solutions for Fortune 100, Fortune 500, and Fortune 1000 companies, consistently ranking in the top revenue producers for the company and earning multiple Platinum Awards for excellence in the organization. From there he moved on to developing new business for an online gift card incentive company and was a key to the company’s rapid growth after they reworked their business model.

Tim is a native of Southern Illinois, earning his bachelor’s in business administration from Greenville University. He always enjoys a good cup of coffee, fine food, golf, home improvement, and spending time with his wife Stacy, daughter Jordan, and his dog Cooper.

Pavithra Jayapaul | Reward Manager

PAVITHRA JAYAPAUL / REWARD MANAGER 

With a career spanning 20 years across multiple sectors, Pavi brings her project management and customer service skills to each interaction. She started out as a copy editor, and slowly expanded her skill set by venturing into customer service, quality, operations and management. She has worked with both national and international companies, gaining knowledge and expertise on the global market and trends.

As Reward Manager at NeoCurrency, Pavi supports clients who are seeking solutions for their reward programs. She coordinates with reward partners and NeoCurrency’s development team to ensure smooth delivery of the various reward programs. Pavi’s experience in customer engagement, backed by her unique and open approach with clients make her a valuable asset for companies that look to NeoCurrency for their reward solutions.

Pavi graduated with a bachelor’s degree in Law from Pondicherry University. On weekends, she winds down by binge-watching TV series and movies. She also enjoys traveling and soaking up culture, so if she isn’t working on the next rewards program, she is probably on a road trip with her husband visiting historical locations.

Matt Maday | CTO

MATT MADAY / CHIEF TECHNICAL OFFICER, BOARD OF ADVISERS 

Matthew Maday is Chief Technical Officer for NeoCurrency, responsible for the development, security and architecture for the NeoCurrency Dashboard platform and reward API. Matthew is an entrepreneur, inventor, educator and athlete. For over 20 years, Matthew was CEO of Oncall Interactive, a Chicago-based digital agency that provided strategy and digital development for McDonald’s, Nike, Microsoft and AT&T. He brings over two decades of expertise in building secure, yet simple digital platforms to create NeoCurrency’s API.

Matthew has been credited with inventing PromoVantage, a patent-pending sweepstakes deployment and analytics platform, used by the NFL, Restaurant.com and Discovery Channel. He has also invented BRANDflex, a first-of-its-kind brand management platform, enabling brands such as Harley Davidson and Hewlett Packard to maintain brand consistency worldwide.

Education has played a major role for Matthew, having taught at Columbia College, International Academy of Merchandising and Design and Mac University. As a community leader in technology, Matthew serves on the advisory board of NeoCurrency as well as several other boards: Vice Chair of the Board of Advisors of Kendall College, Member of the Board of Directors of Heartland Mobile Council and Member of the Board of Directors of Universal Peace Plan.

Matthew is also a professional ultramarathon runner. He is one of three runners in the world to successfully complete a five-summit 555 km race over the Himalayas.

Cesar Aguirre | UX Director

CÉSAR AGUIRRE / UX DIRECTOR

With sixteen years of experience in conceptualizing, planning, executing and improving digital products and services, César is a seasoned user experience veteran. He has led UX programs for agencies including Wunderman and the Marketing Store, as well as brands like Scotiabank and Belcorp. His work spans across a broad range industries from education, consumer products, travel and finance.

César leads the experience design direction for all of our digital platforms and products. Using a wide range of methodologies and tools, as well as his ability to understand businesses objectives, technical constraints and customers’ needs equips César to deliver innovative products that meet and regularly exceed customers’ expectations. He is committed to continuously delivering high quality products, even when facing extremely challenging circumstances.

Colombian born and raised, César’s greatest influence is on his young daughter who has single-handedly taken over his office walls with her own “user experience” map (well… daily drawings anyway).

MEET YOUR

LEADERSHIP TEAM

GEOFF MILLER
PRESIDENT

Chances are most Americans have played a game, entered a sweepstakes or earned a reward in a digital program Geoff Miller has designed for a leading brand. Geoff was the strategic architect behind the online and mobile Monopoly Game at McDonald’s (a Webby award winner) and helped redesign the MyCokeRewards loyalty program (a Colloquy award winner)–two of the largest digital executions in the world. Geoff is the President of NeoCurrency®–supplying brands and agencies with digital rewards and technologies for promotions, CRM and loyalty programs.

With 20 years of interactive experience, Geoff began his career at Leo Burnett where he produced one of the first online loyalty programs for kids, Kellogg’s EET and ERN. Geoff ran the Nokia digital business for 12 countries at XM Asia in Singapore. He created the digital division of The Marketing Store, a global promotions agency in Chicago. He led loyalty efforts for MyCokeRewards, L’Oréal Gold Rewards and Nature Made Wellness Rewards. Geoff also helped evolve McD App, McDonald’s first mobile offers platform.

Geoff has driven business with digital programs for many top brands: Allstate, Apple, Coca-Cola, Disney, Electrolux, Eureka, Garrett Popcorn, Hallmark, Heinz, Jamba Juice, Kellogg’s, Kraft, L’Oréal Paris, McDonald’s, Motorola, Nature Made, Nissan, Nokia, Philip Morris, Procter & Gamble, Redbox, Shell, Softcard, Symantec, Venetian & Verizon.

Geoff holds a MS in Advertising and BS in Psychology from the University of Illinois. Always entrepreneurially driven, he published a computer gaming magazine in college and a comic book in high school. Geoff is a competitive tennis player and avid traveler. At 6’4”, he proposed to his 5’1” wife Seema at the Taj Mahal in India–then married her 3 times in 1 year. Their son can be found at wheresliam.com.

JOSH STORM
CREATIVE DIRECTOR

 

Josh is the Creative Director for NeoCurrency, guiding brand campaigns and the look & feel of promotions, CRM and loyalty programs for our clients. Josh has grown up in the promotional marketing space with over 20 years of industry experience. He has been fortunate to have worked within nearly every marketing channel in the industry (TV, direct, promotions, brand development and events) with digital either leading or supporting every program.

Josh earned his creative stripes by working with some of the most notable brands in the world (including McDonald’s, Coca-Cola and Shell) and has led creative teams for some of the largest promotions in the world, including the McDonald’s Monopoly game. His creative teams have received numerous awards for both creative and marketing effectiveness.

His creative background along with his experience with digital incentives is a perfect mix for both NeoCurrency® and our clients. Clients appreciate his partnership and willingness to listen along with his humorous personality and humble demeanor. He believes there is a time to push clients’ creative into uncomfortable territory, but meeting marketing objectives always takes priority over a nicely crafted piece of art.

Josh’s Midwestern upbringing gives him a unique understanding and empathy for real, every day American life. His aesthetic was honed in the four years he spent at Indiana University. He has a unique ability to build trust and relationships on the behalf of his clients through visual communication. His home life is also design-centric. Josh married his post-college sweetheart and interior designer Amy. He’s surrounded by women at home, including two daughters and a dog named Tilly–and he’s completely comfortable (and happy) with it.

Breanna Sozio | Client Success Manager

BREANNA SOZIO
CLIENT SUCCESS MANAGER

Breanna has 20 years of experience in sales and marketing and excels at developing brand partnerships. As Client Success Manager, she helps grow our existing client’s business and acquire new business, all while providing an excellent customer service journey.

Breanna’s career has spanned both the brand and payment solution side of the business.  She is obsessed with digital rewards and all of the possible ways to get them into a consumer’s hands.  With a degree in marketing, Breanna is excited to tap into her creative side as she works alongside her NeoCurrency team.

Breanna lives in New Jersey but has always stayed true to her Boston roots (go Pats!). In her free time, you can find her chasing around her two daughters Madison & Makenzie or enjoying a great restaurant with her husband, Rob.

Tim McKenzie – Business Development Director

TIM McKENZIE
BUSINESS DEVELOPMENT DIRECTOR

Tim has always had an entrepreneurial spirit and has used that to build an outstanding reputation as a premier developer of business in the incentive industry. He excels at analyzing corporate needs and providing customized solutions resulting in better business results. His clients have included a vast array of industries including AAA, BP, General Motors, Owens Corning, Tyson Foods, and leaders in market research like Vision Critical, and many more.

His career in the incentives arena began more than 17 years ago when he joined American Express Incentive Services. Leveraging his strong relationship building skill and his genuine interest in helping people and businesses succeed, Tim created highly effective solutions for Fortune 100, Fortune 500, and Fortune 1000 companies, consistently ranking in the top revenue producers for the company and earning multiple Platinum Awards for excellence in the organization. From there he moved on to developing new business for an online gift card incentive company and was a key to the company’s rapid growth after they reworked their business model.

Tim is a native of Southern Illinois, earning his bachelor’s in business administration from Greenville University. He always enjoys a good cup of coffee, fine food, golf, home improvement, and spending time with his wife Stacy, daughter Jordan, and his dog Cooper.

Pavithra Jayapaul | Reward Manager

PAVITHRA JAYAPAUL
REWARD MANAGER

With a career spanning 20 years across multiple sectors, Pavi brings her project management and customer service skills to each interaction. She started out as a copy editor, and slowly expanded her skill set by venturing into customer service, quality, operations and management. She has worked with both national and international companies, gaining knowledge and expertise on the global market and trends.

As Reward Manager at NeoCurrency, Pavi supports clients who are seeking solutions for their reward programs. She coordinates with reward partners and NeoCurrency’s development team to ensure smooth delivery of the various reward programs. Pavi’s experience in customer engagement, backed by her unique and open approach with clients make her a valuable asset for companies that look to NeoCurrency for their reward solutions.

Pavi graduated with a bachelor’s degree in Law from Pondicherry University. On weekends, she winds down by binge-watching TV series and movies. She also enjoys traveling and soaking up culture, so if she isn’t working on the next rewards program, she is probably on a road trip with her husband visiting historical locations.

Matt Maday | CTO

MATT MADAY
CHIEF TECHNICAL OFFICER, BOARD OF ADVISERS  

Matthew Maday is Chief Technical Officer for NeoCurrency, responsible for the development, security and architecture for the NeoCurrency Dashboard platform and reward API. Matthew is an entrepreneur, inventor, educator and athlete. For over 20 years, Matthew was CEO of Oncall Interactive, a Chicago-based digital agency that provided strategy and digital development for McDonald’s, Nike, Microsoft and AT&T. He brings over two decades of expertise in building secure, yet simple digital platforms to create NeoCurrency’s API.

Matthew has been credited with inventing PromoVantage, a patent-pending sweepstakes deployment and analytics platform, used by the NFL, Restaurant.com and Discovery Channel. He has also invented BRANDflex, a first-of-its-kind brand management platform, enabling brands such as Harley Davidson and Hewlett Packard to maintain brand consistency worldwide.

Education has played a major role for Matthew, having taught at Columbia College, International Academy of Merchandising and Design and Mac University. As a community leader in technology, Matthew serves on the advisory board of NeoCurrency as well as several other boards: Vice Chair of the Board of Advisors of Kendall College, Member of the Board of Directors of Heartland Mobile Council and Member of the Board of Directors of Universal Peace Plan.

Matthew is also a professional ultramarathon runner. He is one of three runners in the world to successfully complete a five-summit 555 km race over the Himalayas.

Cesar Aguirre | UX Director

CÉSAR AGUIRRE
UX DIRECTOR

With sixteen years of experience in conceptualizing, planning, executing and improving digital products and services, César is a seasoned user experience veteran. He has led UX programs for agencies including Wunderman and the Marketing Store, as well as brands like Scotiabank and Belcorp. His work spans across a broad range industries from education, consumer products, travel and finance.

César leads the experience design direction for all of our digital platforms and products. Using a wide range of methodologies and tools, as well as his ability to understand businesses objectives, technical constraints and customers’ needs equips César to deliver innovative products that meet and regularly exceed customers’ expectations. He is committed to continuously delivering high quality products, even when facing extremely challenging circumstances.

Colombian born and raised, César’s greatest influence is on his young daughter who has single-handedly taken over his office walls with her own “user experience” map (well… daily drawings anyway).

BRANDS WE’VE WORKED WITH

BRANDS WE’VE WORKED WITH