REWARDS FOR THE DIGITAL ECONOMY

 

We believe that all miles, points, credits and stars that brands offer work like money–perhaps even better than money. They are powerful drivers of brand preference and loyalty.

Today brands rely on free goods and discounts to drive transactions. We see a much bigger world of untapped opportunities and experiences. An airline brand can give their customers the gift of a shopping experience that costs the company less than a free round-trip ticket and still drive transactions. A grocery store brand can offer a Mother’s Day gift that can keep moms coming back to the brand even without a deep discount. We call this collaborative capitalism.

Two decades of creating ground-up promotions and loyalty programs for Fortune 100 brands has taught us a thing or two about different business models. Now we apply that experience to help your brand find the right partners to acquire new consumers, grow transactions and build your customer base. Simply put, we are a rewards and promotions company built for the digital age. That’s NeoCurrency®.

REWARDS FOR THE
DIGITAL ECONOMY

 

We believe that all miles, points, credits and stars
that brands offer work like money–perhaps even
better than money. They are powerful drivers of
brand preference and loyalty.

Today brands rely on free goods and discounts to
drive transactions. We see a much bigger world of
untapped opportunities and experiences. An airline
brand can give their customers the gift of a shopping
experience that costs the company less than a free
round-trip ticket and still drive transactions.
A grocery store brand can offer a Mother’s Day gift
that can keep moms coming back to the brand
even without a deep discount.

We call this collaborative capitalism.

Two decades of creating ground-up promotions
and loyalty programs for Fortune 100 brands has
taught us a thing or two about different business
models. Now we apply that experience to help
your brand find the right partners to acquire new
consumers, grow transactions and build your
customer base. Simply put, we are a rewards and
promotions company built for the digital age.

That’s NeoCurrency®
.

REASONS TO COLLABORATE

We’ve helped build some of the largest promotions
and loyalty programs in the world.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and loyalty
programs, because we’ve designed them
from the ground up to acquire and
retain more frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

REASONS TO COLLABORATE

We’ve helped build some of the largest promotions
and loyalty programs in the world.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and loyalty
programs, because we’ve designed them
from the ground up to acquire and
retain more frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

OUR DEEP
EXPERIENCE IN
DRIVING SALES

We understand promotions and
loyalty programs, because we’ve
designed them from the ground up
to acquire and retain more
frequent customers.

OUR INSIGHTFUL
BRAND PAIRING
STRATEGY

We won’t just sell you digital rewards –
we’ll help you find the best partner
brands to drive both sales and
engagement for your programs.

OUR COMMITMENT
TO LONG-TERM
SUCCESS

We follow through with detailed
analysis and recommendations to
continually improve your results
and create evergreen programs.

MEET YOUR

LEADERSHIP TEAM

GEOFF MILLER / PRESIDENT  linkedin_logo  Email Geoff

Chances are most Americans have played a game, entered a sweepstakes or earned a reward in a digital program Geoff Miller has designed for a leading brand. Geoff was the strategic architect behind the online and mobile Monopoly Game at McDonald’s (a Webby award winner) and helped redesign the MyCokeRewards loyalty program (a Colloquy award winner)–two of the largest digital executions in the world. Geoff is the President of NeoCurrency®–supplying brands and agencies with digital rewards and technologies for promotions, CRM and loyalty programs.

With 20 years of interactive experience, Geoff began his career at Leo Burnett where he produced one of the first online loyalty programs for kids, Kellogg’s EET and ERN. Geoff ran the Nokia digital business for 12 countries at XM Asia in Singapore. He created the digital division of The Marketing Store, a global promotions agency in Chicago. He led loyalty efforts for MyCokeRewards, L’Oréal Gold Rewards and Nature Made Wellness Rewards. Geoff also helped evolve McD App, McDonald’s first mobile offers platform.

Geoff has driven business with digital programs for many top brands: Allstate, Apple, Coca-Cola, Disney, Electrolux, Eureka, Garrett Popcorn, Hallmark, Heinz, Jamba Juice, Kellogg’s, Kraft, L’Oréal Paris, McDonald’s, Motorola, Nature Made, Nissan, Nokia, Philip Morris, Procter & Gamble, Redbox, Shell, Softcard, Symantec, Venetian & Verizon.

Geoff holds a MS in Advertising and BS in Psychology from the University of Illinois. Always entrepreneurially driven, he published a computer gaming magazine in college and a comic book in high school. Geoff is a competitive tennis player and avid traveler. At 6’4”, he proposed to his 5’1” wife Seema at the Taj Mahal in India–then married her 3 times in 1 year. Their son can be found at wheresliam.com.

JOSH STORM / CREATIVE DIRECTOR  linkedin_logo  Email Geoff

Josh is the Creative Director for NeoCurrency®, guiding brand campaigns and the look & feel of promotions, CRM and loyalty programs for our clients. Josh has grown up in the promotional marketing space with over 20 years of industry experience. He has been fortunate to have worked within nearly every marketing channel in the industry (TV, direct, promotions, brand development and events) with digital either leading or supporting every program.

Josh earned his creative stripes by working with some of the most notable brands in the world (including McDonald’s, Coca-Cola and Shell) and has led creative teams for some of the largest promotions in the world, including the McDonald’s Monopoly game. His creative teams have received numerous awards for both creative and marketing effectiveness.

His creative background along with his experience with digital incentives is a perfect mix for both NeoCurrency® and our clients. Clients appreciate his partnership and willingness to listen along with his humorous personality and humble demeanor. He believes there is a time to push clients’ creative into uncomfortable territory, but meeting marketing objectives always takes priority over a nicely crafted piece of art.

Josh’s Midwestern upbringing gives him a unique understanding and empathy for real, every day American life. His aesthetic was honed in the four years he spent at Indiana University. He has a unique ability to build trust and relationships on the behalf of his clients through visual communication. His home life is also design-centric. Josh married his post-college sweetheart and interior designer Amy. He’s surrounded by women at home, including two daughters and a dog named Tilly–and he’s completely comfortable (and happy) with it.

AMY PAGELS / PARTNERSHIP DIRECTOR  linkedin_logo  Email Amy

Starting her 15-year career in promotions and partnerships, Amy Pagels worked for marketing agencies to grow the McDonald’s Happy Meal business. Amy eventually moved over to the brand side and became a Global Brand Manager at McDonald’s. After gaining tremendous experience, she then went on to work with other Fortune 500 companies such as General Mills, Coca-Cola, Best Buy, State Farm, FedEx, ConAgra, Kraft, Purina, Seagram’s, Olive Garden, and many more.

Through her impressive work history, Amy has cultivated deep relationships with studios, sports, music, event, and other entertainment partners which equips her with early access to promotional partnership opportunities and the leverage to negotiate mutually beneficial deal terms. 

Using her most recent tenure at a data-focused agency, the partnerships Amy procures are more rooted in data-driven relevance than ever. So, it’s safe to assume the partnership recommendations she provides will be meet your marketing objectives and be well-aligned with what matters most to your brand’s consumers. Amy’s ability to navigate the vast partnership landscape proves to be a treasured asset for brands who turn to NeoCurrency to bolster their programs with a larger experience or activation.

Amy graduated from the University of Illinois in Business Administration and Marketing. She earned her CLE (Certified Licensing Executive) certification through LIMA (International Licensing Merchandisers Association). When she’s not making brand connections, you can catch Amy bundled up near the ice as hockey mom to her daughter. And when she’s not traveling from rink to rink, you can find her at home enjoying a nice glass of vino with her husband or hiking with her son in Cub Scouts. Her contagiously positive spirit and can-do attitude make her a complete joy to be around.

MEET YOUR

LEADERSHIP TEAM

GEOFF MILLER
PRESIDENT

linkedin_logo
  Email Geoff

Chances are most Americans have played a game, entered a sweepstakes or earned a reward in a digital program Geoff Miller has designed for a leading brand. Geoff was the strategic architect behind the online and mobile Monopoly Game at McDonald’s (a Webby award winner) and helped redesign the MyCokeRewards loyalty program (a Colloquy award winner)–two of the largest digital executions in the world. Geoff is the President of NeoCurrency®–supplying brands and agencies with digital rewards and technologies for promotions, CRM and loyalty programs.

With 20 years of interactive experience, Geoff began his career at Leo Burnett where he produced one of the first online loyalty programs for kids, Kellogg’s EET and ERN. Geoff ran the Nokia digital business for 12 countries at XM Asia in Singapore. He created the digital division of The Marketing Store, a global promotions agency in Chicago. He led loyalty efforts for MyCokeRewards, L’Oréal Gold Rewards and Nature Made Wellness Rewards. Geoff also helped evolve McD App, McDonald’s first mobile offers platform.

Geoff has driven business with digital programs for many top brands: Allstate, Apple, Coca-Cola, Disney, Electrolux, Eureka, Garrett Popcorn, Hallmark, Heinz, Jamba Juice, Kellogg’s, Kraft, L’Oréal Paris, McDonald’s, Motorola, Nature Made, Nissan, Nokia, Philip Morris, Procter & Gamble, Redbox, Shell, Softcard, Symantec, Venetian & Verizon.

Geoff holds a MS in Advertising and BS in Psychology from the University of Illinois. Always entrepreneurially driven, he published a computer gaming magazine in college and a comic book in high school. Geoff is a competitive tennis player and avid traveler. At 6’4”, he proposed to his 5’1” wife Seema at the Taj Mahal in India–then married her 3 times in 1 year. Their son can be found at wheresliam.com.

JOSH STORM
CREATIVE DIRECTOR

linkedin_logo
  
Email Geoff

Josh is the Creative Director for NeoCurrency®, guiding brand campaigns and the look & feel of promotions, CRM and loyalty programs for our clients. Josh has grown up in the promotional marketing space with over 20 years of industry experience. He has been fortunate to have worked within nearly every marketing channel in the industry (TV, direct, promotions, brand development and events) with digital either leading or supporting every program.

Josh earned his creative stripes by working with some of the most notable brands in the world (including McDonald’s, Coca-Cola and Shell) and has led creative teams for some of the largest promotions in the world, including the McDonald’s Monopoly game. His creative teams have received numerous awards for both creative and marketing effectiveness.

His creative background along with his experience with digital incentives is a perfect mix for both NeoCurrency® and our clients. Clients appreciate his partnership and willingness to listen along with his humorous personality and humble demeanor. He believes there is a time to push clients’ creative into uncomfortable territory, but meeting marketing objectives always takes priority over a nicely crafted piece of art.

Josh’s Midwestern upbringing gives him a unique understanding and empathy for real, every day American life. His aesthetic was honed in the four years he spent at Indiana University. He has a unique ability to build trust and relationships on the behalf of his clients through visual communication. His home life is also design-centric. Josh married his post-college sweetheart and interior designer Amy. He’s surrounded by women at home, including two daughters and a dog named Tilly–and he’s completely comfortable (and happy) with it.

AMY PAGELS
PARTNERSHIP DIRECTOR

linkedin_logo  Email Amy

Starting her 15-year career in promotions and partnerships, Amy Pagels worked for marketing agencies to grow the McDonald’s Happy Meal business. Amy eventually moved over to the brand side and became a Global Brand Manager at McDonald’s. After gaining tremendous experience, she then went on to work with other Fortune 500 companies such as General Mills, Coca-Cola, Best Buy, State Farm, FedEx, ConAgra, Kraft, Purina, Seagram’s, Olive Garden, and many more.

Through her impressive work history, Amy has cultivated deep relationships with studios, sports, music, event, and other entertainment partners which equips her with early access to promotional partnership opportunities and the leverage to negotiate mutually beneficial deal terms.  

Using her most recent tenure at a data-focused agency, the partnerships Amy procures are more rooted in data-driven relevance than ever. So, it’s safe to assume the partnership recommendations she provides will be meet your marketing objectives and be well-aligned with what matters most to your brand’s consumers. Amy’s ability to navigate the vast partnership landscape proves to be a treasured asset for brands who turn to NeoCurrency to bolster their programs with a larger experience or activation.

Amy graduated from the University of Illinois in Business Administration and Marketing. She earned her CLE (Certified Licensing Executive) certification through LIMA (International Licensing Merchandisers Association). When she’s not making brand connections, you can catch Amy bundled up near the ice as hockey mom to her daughter. And when she’s not traveling from rink to rink, you can find her at home enjoying a nice glass of vino with her husband or hiking with her son in Cub Scouts. Her contagiously positive spirit and can-do attitude make her a complete joy to be around.

BRANDS WE’VE WORKED WITH

BRANDS WE’VE WORKED WITH