Unlocking Success: Elevating Mobile Phone Upgrades using NeoCurrency
Today, we’re sharing a tale of innovation involving a global promotional agency and one of the largest international mobile phone companies.
TARGET: New Phone Buyers
Our protagonists, the promotional agency and the mobile phone company, were building a country-specific consumer promotion to target new phone buyers in the UK.
PROBLEM: Activation Without Discounts
The mobile phone company had the challenge of enticing phone buyers in the UK to upgrade their phone without a discount. Alluring new accounts without resorting to discounts can be difficult, and it was important for the mobile phone brand to maintain its premium product stature by utilizing a gift card or digital reward experience to encourage activations instead of applying a coupon.
SOLUTION: £150* reward in Google Play Credit or Mastercard Digital Prepaid Card
Enter NeoCurrency. We provided the promotional agency and the mobile phone company with on-demand access to Google Play and Mastercard prepaid rewards (valued at £150) securely through our gift card API. This incentive empowered users to take action. The high denomination gave the promotion real value, something the customer could use immediately back on the new device to add premium content and apps, creating a full-circle value proposition for the mobile phone company. *For customers in Ireland, the reward was increased to €170.
REWARDS PARTNER: Google Play and Prepaid MasterCard Reward Cards
NeoCurrency utilized its digital reward distribution partnership with Google Play and Mastercard prepaid rewards to seamlessly deliver the codes to the end recipients of the promotion. This offered flexibility in reward choice for the consumer as well as broadening the appeal of the campaign for the agency and its mobile phone client through the use of strong, name-brand partners.
RESULT: Over 33,000 Redemptions
The impact was extremely positive. The promotion garnered over 33,000 redemptions, transforming a routine upgrade campaign into an overwhelming success. NeoCurrency’s digital reward content and seamless dashboard campaign content system, proved pivotal in the success of this consumer promotion.
We’ll be back next week with another client/program case study, and until then, please don’t hesitate to reach out with questions!
Digitally yours,
The NeoCurrency Partner Team