Not surprisingly, Josh also worked on industry-defining rewards programs like McDonald’s Monopoly and Coke Rewards, driving the creative while keeping an eye on meeting the marketing goals and objectives of clients. Not always an easy line to walk. But being a good partner is kind of in Josh’s DNA. And that’s a big reason NeoCurrency is so successful at developing excellent partnerships with clients, brands and each other. Josh always thinks there’s a better way to do something. A smarter way. A more creative way. A more effective way. He’s just built like that. Which is great. Because you can’t reinvent the industry if you’re satisfied with what you’re doing.